/last30daysProducer's Brief · Launch Plan
The Podcast, for greenlight

The top voices in AI, in the room. Every 30 days.

A flagship video + audio show that turns the most-watched research skill in AI into a media property, and its creator into the host of the conversation.

Prepared for
Matt Van Horn
Founder, /last30days · Founding team, Lyft · ex-Path · Co-founder & CEO, June (acq. Weber)
Prepared by
Justin Miller
Producer
June 2026Status · For greenlight6-month pilot season
01
The opportunity

AI is the biggest story in the world, and it moves in 30-day cycles.

The people building it are scattered across X threads, GitHub commits and half-finished feeds. The definitive show that puts them in one room, on camera, at the exact moment they matter, doesn't exist yet.

/last30days has already proven the appetite for precisely that signal, and a community that treats "what happened in the last 30 days" as the unit of truth in AI. The podcast converts that brand and that warm audience into a flagship media property, and turns Matt from the builder of a beloved tool into the host of the most relevant conversation in the field.

31.1k
GitHub stars on the skill. A warm, on-brand audience to convert on day one.
#1
A day at the top of GitHub Trending. Peak, proven momentum.
30d
The cadence of AI itself, and the native rhythm of the show.
Why now
01

Peak momentum

The skill is at its high-water mark. That's a warm audience to convert on day one, not a cold start.

02

The talent is reachable

AI's biggest names are unusually accessible right now, and hungry for a credible, founder-to-founder venue.

03

Video is the discovery engine

Long-form video plus short clips is how audiences are found today. A genuinely high-end AI show is still an open lane.

04

It builds owned distribution

Every episode compounds an audience Matt controls, the most valuable asset to hold before launching anything new.

02
The show

Keep the brand. Extend the thesis into media.

◆ The signature device

Every episode opens with a live /last30days brief, run on the guest. The host walks in having absorbed everything they've shipped, posted and argued in the last month, then opens with it.

It's the show's unmistakable hook, a living product demo, and the reason guests feel genuinely seen rather than press-toured. Nobody else can copy it without the skill.

◆ The signature outro Generated by Suno AI

And every episode closesthe way it opens, with the brief. We feed the guest's last-30-days into Suno and generate a one-of-one send-off track: their month, their shipping, their best takes, scored into a 30-second original theme that belongs to that episode alone. The same signal, set to music. The bookend nobody else can fake.

Episode anatomy
01
Cold open: the brief

"Here's what you've been up to in the last 30 days." Sets the tone in 90 seconds.

02
The build

What they're actually shipping now, and why it matters.

03
The take

One real argument, defended, not a highlight reel.

04
Best takes

A fast closing round. The sharpest, most shareable lines.

05
Where to find them

What they're building, hiring for, and where to follow.

Format & cadence

  • Two surfacesYouTube as the flagship for discovery; full audio everywhere: Spotify, Apple, and the rest.
  • RhythmBiweekly full episodes, a weekly clip drumbeat, and a monthly "state of the last 30 days" tentpole.
  • SustainableBuilt to hold cadence around travel, enough to stay top-of-feed without burning out.

The quality bar is the moat

Most AI shows are webcam calls on Riverside. We travel to the guest and shoot in person. The production value signals that the people on this show are the ones who matter, and it's the hardest thing for a competitor to replicate quickly.

In-person, anywhereMulti-camBroadcast audioCinematic color + edit
03
Guests

The top voices in AI, the ones the community already argues about.

Lane 01

Frontier labs

Founders, research leads and policy voices from the labs setting the agenda.

Lane 02

Agent & dev-tool builders

The people shipping the agents, CLIs and skills the audience uses daily, the skill's home turf.

Lane 03

Community celebrities

The indie builders and prolific posters the /last30days community already follows.

Lane 04

Operators & investors

Founders deploying AI at scale and the investors funding it, Matt's native network.

The booking edge
Matt's network

Lyft, Path, Digg, June and the investor circles around them open doors most hosts can't.

Built-in credibility

"The show from the creator of /last30days" is a warm intro before a word is spoken.

A format that flatters

Guests say yes faster knowing the host has done the homework and will make them look sharp.

We come to you

In-person travel removes the scheduling friction that kills bookings with busy founders.

04
Targets

Starting benchmarks to calibrate against real data, not promises.

Metric90 days6 months12 months
YouTube subscribers10k50k150k
Avg. views / episode25k100k300k
Audio downloads / episode5k20k60k
Clip views / month1M5M15M
Skill installs attributed to showBaseline+25%+75%

// Targets to align on, then refine against real performance. The flywheel: a top guest → a live brief on camera → installs → social proof → a bigger guest.

05
The team

A small, senior crew, each already operating at the level this show needs.

Matt Van HornMVH
Principal & HostRockstar talent
Founding team of Lyft, ex-Path, built and sold June to Weber; creator of /last30days (25.5k stars). The credibility, the network, and the name that books the room.
Justin MillerJM
Producer
Track record launching podcasts; owns the vision, booking, hosting, merch, ads, and P&L. As an angel investor in the next stealth venture, fully aligned with the long game.
Blair PeytonBPLinkedIn
Content Lead
15+ years building and scaling podcasts across audio, video and social; Director of Content & Production at Audioboom; shows with 20M+ combined downloads. Owns the production system and post.
Sivan WeitzSWLinkedIn
Social & Content
Full-stack social strategy, content creation and creative direction. Runs the clip engine and channel growth across platforms.
06
The ask

Four things to move from plan to pilot.

01

Greenlight the pilot season

Approve a 6-month, in-person pilot season and the operating plan.

02

Commit the host time

Roughly a day every two weeks for recording, plus light promotion.

03

Open the first doors

Warm intros to 5–10 dream guests to seed the first wave.

04

Bless the brand crossover

Use of the Last 30 Days name, plus README and in-product cross-promotion.